Asmund Haare takes First Hotels to Spain

A total of 33 Spanish hotels are currently mounting First Hotels signs on their buildings and hoisting the signature flag with the flying elephant. As the first Nordic hotel chain, First Hotels is now entering the Spanish market with full dedication. “This is a big international breakthrough for us and clearly shows that our concept is exportable far beyond the Nordic countries. This is the first step in our international aspirations and I am very happy that Petit Palace has joined the team,” says Asmund Haare, owner and founder of First Hotels. The