POSTED IN: News // Thursday, January 15th, 2015

The hotel opened its doors for the first time in June 2014 and has quickly established itself as one of the best hotels in the Nordic markets. First Hotel Alda has achieved a fantastic 4.8 points (out of five) on TripAdvisor, the highest of all luxury hotels in the Nordic capitals.

– This is really exciting for us. With this signing, we show that our concept works, even outside the borders of In addition, we will add one of the finest hotels in the Nordic market to our portfolio, says Roar Ingdal, President First Hotels.

Several benefits

First Hotel Alda have had a close dialogue with First Hotels for quite some time and are very pleased to now become a part of the hotel chain.

– This isa partnershipwith a perfect fit.While we havea great product, and a motivatedand service minded team of staff, First Hotels has the knowledge, distribution and sales presence that will support us reaching out to an extendedTogether we will beeven strongersaysSnorriThors, General Manager at First HotelAlda.

It is no doubt that First Hotel Alda has been well received in the market; it’s less than a year since it opened, but already now development plans are on the drawing board.

Also First Hotels is expanding. In 2014, the hotel chain added seven hotels and several new are expected to join the group this year.

– We are continuously looking forcentrally located hotelswith a good standard.We expect to continue togrowin 2015, even outside our Scandinavianborders, says Ingdal.

Including First Hotel Alda in the portfolio, the chain now comprises of 57 hotels; 35 hotels in Sweden, 13 in Denmark, eight in Norway and one in Iceland.
Facts about First Hotel Alda:

Opened: June 2014

Number of rooms: 64

Location: Right in the city center of Reykjavik

Amenities: Gym, Spa, bar, high quality beds, great view of the mountains, a barber shop and its own chocolate shop


About First Hotels

First Hotels was established in 1993 and is one of Scandinavia’s leading hotel chains with 57 unique and centrally located hotels in Sweden, Denmark and Norway. In the portfolio you will find, among others, First Hotel Reisen in Stockholm, First Hotel G in Gothenburg, First Hotel Grims Grenka and First Hotel Mayfair in Copenhagen. Our goal is to provide our guests with quality experiences and individual choice. All our hotels are unique in terms of style, ambience and design and centrally located in each destination.
For additional information, please contact:
Roar Ingdal, President First Hotels: +47 920 38 777,

Erlend Ellingsen, kommunikasjonssjef: +47 920 99039,